Visual Language: Logo Design – Part 2

The next step of our homework assignment was to create a new ITP logo. I had been thinking about this all during the weekend so when I sat down with my pen and paper today I was ready to go. I started with brainstorming ideas about what ITP means to me and others. I wrote down things like Creative, Flexible, Technology, Art, Experimental, etc. I was very inspired by the flexible systems in my last post so I got to work.

I first thought about the typeface. I initially wanted to use the negative space, so I knew I’d need a chunky one. I decided on Helvetica Bold for the iconic shape and the weight. I then started thinking the flexibility. ITP stands for a lot of things to a lot of people, and everyone’s experience is slightly different. I wanted that to show in my logo and give users the ability to customize their logo for different use cases (such as business cards, etc.) Here’s what I came up with:

pdf here for more options.

as I was making the pdf and scrolling through, I loved the way it looks as it flipped through the colors so I made an animated gif of it (Click to view):

Visual Language: Logo Design – Part 1

I really enjoyed this assignment to study logo design a bit. We were asked to find a logo that we liked and feel is successful. In thinking about modern logo design, I remembered a few that I really liked that were flexible and changed depending on the many different circumstances a logo is used for these days. After some searching I found this blog post from last year:

http://www.bbmg.com/news-its-how-we-live/2011/03/dynamic-identity-systems-trend-or-an-evolution-in-the-principles-of-logo-design/

A few of these I think are really successful (Brooklyn Museum of Art, City of Melbourne, Museum of Arts and Design) and a few I think are pretty terrible actually (Bay Area Library Information Systems, MIT Media Lab) – yet all┬álogos are flexible, changeable but still consistent. I particularly like the Brooklyn Museum of Art logo.

This logo was created by 2×4, a design firm here in Manhattan back in 2004. I love the color. These 8 designs around the standard “B” show the different aspects of the museum and the diverse content there.

Next up: my ITP logo redesign