I really enjoyed this assignment to study logo design a bit. We were asked to find a logo that we liked and feel is successful. In thinking about modern logo design, I remembered a few that I really liked that were flexible and changed depending on the many different circumstances a logo is used for these days. After some searching I found this blog post from last year:
A few of these I think are really successful (Brooklyn Museum of Art, City of Melbourne, Museum of Arts and Design) and a few I think are pretty terrible actually (Bay Area Library Information Systems, MIT Media Lab) – yet all logos are flexible, changeable but still consistent. I particularly like the Brooklyn Museum of Art logo.
This logo was created by 2×4, a design firm here in Manhattan back in 2004. I love the color. These 8 designs around the standard “B” show the different aspects of the museum and the diverse content there.
Next up: my ITP logo redesign